Touchstone Intelligent Marketing
Touchstone Intelligent Marketing ("us", "we",
or "our") operates the https://touchstone.email website
and tools (the "Services"). We take the privacy of our
customers seriously, so we are committed to maintaining the trust and confidence of
everyone we work with. We are GDPR-compliant, and this policy contains detailed information
about how, when and why we collect your personal data, how we use it and how we ensure it is
kept safe and secure.
We use your data to provide and improve the
Service. By using the Service, you agree to the collection and use of information in accordance
Policy have the same meanings as in our Terms and Conditions, accessible from
Information Collection and Use
We collect several types of information for various purposes to
provide and improve our Service to you.
Account Information: You need a Touchstone account to
access our product(s). When
you create an account with us, we collect and store your business name, password and email
address to provide you with our services. You can set various preferences and personal
details on your account preferences page, such as your username and communication
preferences (e.g. opting in or out of receiving marketing emails from us).
Billing Information: Payments for our tool(s) are handled
by Paypal Inc. We do not
collect and store your payment information. We only collect and store the necessary data
confirming the payment was successful (e.g. time and date of transaction).
Customer Support Information: We collect and store the
information you provide us with if
you submit a support ticket to us. This includes the email address you provide us with if
you choose to do so.
Usage Data: When you browse our website, use
Touchstone’s tools or
interact with an email that we send to you, we may collect information about your web
browsing and use of the site or platform. We may collect this information as a part of log
website or monitor the performance of our campaigns.
Browsing Data: When someone visits
https://touchstone.email/ we use a third-party
service, Google Analytics, to collect standard
internet log information
and details of visitor behaviour patterns. This information is only processed in a way
which does not identify anyone. You can find more information on how cookies are used
on this website in the Cookies Policy below.
Data Collected Through Use of Our
We offer tools for users of Email Service
Providers (“ESPs”) which are designed to optimize and improve users’ digital
marketing. Our tools analyse and organize email marketing data to assess a marketing
campaign’s performance (e.g. how many email addresses received an email containing a
campaign, how many opened the email and how many people clicked on a link contained within the
email). The data we gather and analyse is presented to users in an intuitive and useful way.
Email marketing data we receive from users does
not contain personal information and only we have access to it in accordance with our Terms and
Conditions. The level of permission we are granted regarding usage of your data depends upon
the permissions used by your ESP.
What is a cookie?
Cookies are text files containing small amounts of information
which are downloaded to your personal computer, mobile or other device when you visit a
website. Cookies are then sent back to the originating website on each subsequent visit, or to
another website that recognises that cookie.
How do we use them?
Cookies are useful for us because we can use those text files
to customize your visit to the website to your individual preferences. This ensures we provide
you with the best possible service.
You can instruct your browser to refuse all cookies or to
indicate when a cookie is being sent. However, if you do not accept cookies, you may not be
able to use some portions of our Service. For more information about cookies, please visit
All About Cookies.
Storage and Protection of Your Data
We do not store your data ourselves. We use
Amazon Web Services (“AWS”), a popular platform which stores and encrypts your
personal data. The technology is implemented and maintained by AWS in the United States. This
is a commercially acceptable means to protect your personal data, although we cannot guarantee
its absolute security. Unauthorized entry or use, hardware or software failure, and other
factors, may compromise the security of user information at any time. Please remember that you
control the information that you input, upload or otherwise provide in connection with your use
of the Services, including Email Submissions, as well as the data that is collected in
submission of such information represents your agreement to that transfer.
Your user account is protected by a username
and password for your privacy and security. You must prevent unauthorized access to your
account and personal data by selecting and protecting your username and password, using other
sign-on mechanisms appropriately and limiting access to your device and browser by signing off
after you have finished accessing your account.
We generally retain data until you tell us to delete it, or to
comply with our legal obligations, resolve disputes or enforce our agreements.
The EU-US and Swiss-US Privacy Shields
Compliance and Certification:
Touchstone Intelligent Marketing complies with the EU-U.S.
Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework (collectively, the
“Privacy Shield Frameworks”) as set forth by the U.S. Department of Commerce
regarding the collection, use and retention of personal information transferred from the
European Union (EU) and Switzerland to the United States. Touchstone has certified to the
Department of Commerce that it adheres to the Privacy Shield Principles. If there is any
Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and
to view our certification, please visit https://privacyshield.gov.
Touchstone complies with the Privacy Shield Principles for
all onward transfers of personal data from the EU and Switzerland, including the onward
transfer liability provisions.
Touchstone is subject to the jurisdiction of the U.S.
Federal Trade Commission regarding our compliance with the Privacy Shield Frameworks. In
certain situations, we may be required to disclose personal data in response to lawful
requests by public authorities, including to meet national security or legal enforcement
In compliance with Privacy Shield
Principles, we commit to resolve complaints about our collection or use of your
personal information. EU and Swiss individuals with inquiries or complaints regarding
our Privacy Shield policy should first contact us at firstname.lastname@example.org.
You may also have the right to invoke
binding arbitration under certain conditions for complaints regarding Privacy Shield
compliance that is not resolved by any other Privacy Shield mechanisms. For more
information, please reference https://www.privacyshield.gov/article?id=ANNEX-I-introduction .
Our Service does not address anyone under the age of 18
("Children"). We do not knowingly collect personally identifiable information from anyone under
the age of 18. If you are a parent or guardian and you are aware that your Children has
provided us with Personal Data, please contact us. If we become aware that we have collected
personal data from children without verification of parental consent, we take steps to remove
that information from our control.
Links to Other Sites
Our website may contain links to other sites
that are not operated by us. If you click on a third-party link, you will be directed to that
visit. We have no control over and assume no responsibility for the content, privacy policies
or practices of any third-party sites or services.
We reserve the right to update this Privacy
Policy from time to time to reflect, among other things, changes in the law, our data
collection and use practices, our Services, or advances in technology, by posting revised terms
If you have any
Officer, Dela Quist, at email@example.com.